Lanling wine and the biggest agent break: give up 200 million channels Source: Lu wine network China wine culture network

Lanling Wine Industry participated in 2014 Shandong Spring Sugar and Wine Fair

Industry depth adjustment period, why will Lanling suddenly lose such a big channel agents in the base market? How does this influence the Lanling wine industry? The reporter interviewed personage of partial wine industry with respect to these two problems.

Shandong Business Daily wine edition editor Li Ge bluntly "end cooperation is no problem, but should not choose at this time". He said, now the overall wine industry downturn, in the base market suddenly give up nearly 200 million channels, the impact on Lanling in the short term will be relatively large, in the local market shipments will certainly be affected.

Linyi local distillery person in charge said, Lanling over the years has been adopted is the dealer agent operation model, the distillery on the dealer's control strength is not enough, such as the road in the local general manufacturers direct sales model, can directly control product supply and price adjustment. And in recent years, the road in Linyi strong rise, gave Lanling more pressure. The end of cooperation between Lanling and agents, the consideration of the market may be more, but the timing of the industry is intriguing, the overall downturn, the impact of this time on Lanling will certainly be great.

Attempts to reach Lanling Wine officials were unsuccessful.

In August last year, Chen Xuerong, chairman of Shandong Lanling Wine Co., LTD., said publicly that "we have paid off all our debts in this decade". All sectors of the industry believe that Lanling will "move forward lightly" after "getting rid of the debt" and revitalize the brand and market influence of Lanling wine.

However, when we are full of expectations for the future development of Lanling wine industry, its largest agent in the base market has abruptly terminated cooperation.

At present, the whole liquor industry is in a deep downturn, industry adjustment is far from the bottom. At the same time, Jingzhi, Guiren Road and Luzhou Laojiao and other provincial strong brands continue to expand the layout in Linyi market investment, Lanling Group at this time lost its base market nearly 200 million sales channels, in the face of the increasingly severe market environment, Lanling and how to deal with?