On March 28, 2013, it was a sunny morning in Chengdu. At a simple roadside tea stall, many Chengduites were leisurely setting up Longmen front. In the middle, there are three Mandarin-speaking men, sitting around talking, taking notes from time to time, making phone calls...
The end of the conversation, with the mobile phone "click" "click" sound, the help of friends sitting next to the three people's conversation picture eternal freeze: This is Miao Li source in the history of the first preparatory meeting.
These three people are today the chairman, chief technology officer and general manager of Qingdao Miaoliyuan Biotechnology Co., LTD. On their trip to Chengdu, they came together to investigate the sugar and wine party. The sugar and wine meeting has not ended, the three people have reached a consensus, and immediately make a decision: work together to create a new health wine brand!
After returning from Chengdu, the official launch of the Miaoli source project began in earnest: factory construction, product secondary research and development, marketing system construction, three people in charge of a head, go hand in hand. In a short period of seven months, a new modern factory has been completed, the first seven products have been developed in place, the marketing system (marketing strategy system, brand positioning and culture system, product packaging system) preliminary formation......
In a sense, the source of the magic force is a three-way equation constructed by three men:
Mr. Zheng, the investor, is a senior executive of a listed company with rich experience in managing and operating large enterprises. Dr. Feng, the chief technology officer, is a famous expert in bioengineering and food science. He was born in Tongrentang and studied in Japan. He owns more than 100 personal technology patents. The general MANAGER of MIAOLI Source is a marketing person with the background of marketing practice, management consulting and brand planning. Investors, R & D and marketing people work together to form the perfect "iron triangle" of Miaoliyuan -- this triangle is a surface: this surface is the business surface of Miaoliyuan: organic, close and solid; This triangle is a line: this line is the core values of the creation and development of Miaoliyuan: sing the same path, build the team, grasp the potential energy, create a great cause, we > I, the heart to think in one place, force to make in one place.
Technology gives its wonderful, marketing shows its power, investment opens its source. This is the origin of the brand name of "wonderful power source", and also a vivid portrayal of the creation process of wonderful power source. In the face of the market, wonderful force source this equation will have a new interpretation: wonderful in the effect, force hair market, from the quality.